Ar-Cal Distributing has taken over the mainland marketing of Hawaii-grown Maui Gold pineapples.
Ar-Cal, a division of Arvin, Calif.-based Trino Packing and Cold Storage, inked a deal with HaliiMaile, Hawaii-based HaliiMaile Pineapple Co. Ltd. to be the North American sales agent for Maui Golds, which HaliiMaile has exclusive rights to, said John Trino, Ar-Cal’s president.
Santa Paula, Calif.-based Calavo Growers Inc. had been the mainland marketer for Maui Golds when the variety was owned by Makawao, Hawaii-based Maui Land & Pineapple Inc.
HaliiMaile, which became the exclusive marketer of Maui Golds effective Jan. 1, has cut production of Maui Golds from 3,000 to 4,000 acres to 650 acres, Trino said.
Rudy Balala, HaliiMaile’s vice president, said the company is focusing its marketing efforts on the mainland on high-end customers. He said the company can’t compete with pineapples from other countries on price.
“We know we have a superior product,” he said. “Our fruit tastes really good, and we’ve heard a lot of positive comments about it on the mainland.”
HaliiMaile expects to ship about 3,000 to 4,000 cases a week to the mainland U.S., Balala said. Continue reading
Mainland images of the fall harvest may not apply to Hawaii, where the growing season is year-round. But after the islands’ busier summer than 2009’s and before a Christmas break that’s expected to be even more robust, travelers may find that quieter autumn is the peak period to reap the benefits of new and renewed activities and accommodations.
For activities, the menu of agritourism options – an appetizing way to support farmers and rural landscapes – keeps expanding on the four major islands:
Maui: The new Grown on Maui Bus Tour lives up to its name by including a locally sourced continental breakfast at the Whole Foods Market in Kahului, a company tour and pineapple tasting at the Haliimaile Pineapple Co., a gourmet lunch and tour at upcountry Oo Farm (owned by PacificO and IO restaurants) and a walking tour and dessert at Alii Kula Lavender Farm, before returning to Whole Foods. The weekly Tuesday tour, open to ages 12 and older, costs $130 plus tax. (808) 879-2828, www.akinatours.com. Continue reading
Festival of Pineapples Featuring Haliimaile Pineapple Company & their sweet Maui Gold Pineapples
Date: Saturday, August 21st, 2010
Time: 10:00 am to 3:30 pm
Categories: Food & Beverage, Mall / Shopping
70 E Kaahumanu Ave
Kahului, HI USA 96732
Island Area: Central Maui
EVENT CONTACT INFORMATION
Phone: 808-877-8952 or 808-871-1307
The 2010 Hawaii State Farm Fair, at Bishop Museum this weekend, will feature a celebrity cook-off and the Ag-Tastic Expo.
The cook-off will involve an Island Beef Stir-fry, starting at 12:15 p.m. Saturday. The beef comes courtesy of Michelle Galimba’s Kuahiwi Ranch in Kau, and all other food ingredients will come directly from the fair’s farmers market.
The expo will showcase samples of Hawaii-grown and locally made products from farm bureau members on Oahu, Maui, the Big Island and Kauai. They include Naked Cow Dairy; Hanalei Taro and Juice Co.; Maui’s Ono, producer of specialty dressings; honey producers from Molokai; Haliimaile Pineapple Co.; Lorie Obra, producer of award-winning Rusty’s Hawaiian coffee; and Will Tabios of Rising Sun coffee, another award winner.
The farm fair features a 4-H livestock exhibit with competition in lamb and beef categories, agriculture displays, the farmers market and exotic tropical plant displays and sales.
Admission is $7, $3 for children ages 4 to 12. The event runs from 9 a.m. to 8 p.m. Saturday and 9 a.m. to 5 p.m. Sunday. Purchase tickets at the door or beforehand at the museum box office or the Hawaii Farm Bureau office, 2343 Rose St. in Kalihi. Call 848-2074 or visit www.hfbf.org.
Purfresh Outperforms Traditional Chemicals and Maintains the Quality Consumers Have Come to Expect from Maui Gold Pineapples
FREMONT, Calif.–(BUSINESS WIRE)–Purfresh, a provider of clean technologies that purify, protect, and preserve our food and water, today announced that Hali’imaile Pineapple Company, previously known as the Maui Pineapple Company, has integrated Purfresh® Cold Storage and Purfresh Wash in their new packing facility. The intelligent atmosphere and disinfectant solutions from Purfresh combine clean, state-of-the-art ozone-based technology with web-based informatics to preserve quality and extend the shelf life of Maui Gold pineapples.“We’re focused on delivering high-quality pineapples to our customers, and Purfresh’s clean solutions have been instrumental in eliminating mold and reducing chemical use in our operations,” said Mr. Brian Igersheim, director of quality control for Hali’imaile Pineapple Company. “With Purfresh, we replaced chlorine with ozone, have eliminated all shell and crown mold, and haven’t experienced any customer rejections as a result of decay since we implemented the systems. In addition, because ozone is certified for use on organic produce, we’re able to run our conventional and organic pineapples on the same line.”
PUKALANI – Just a half year into its existence, Hali’imaile Pineapple Co. is operating "in the black" and hiring more employees, said Doug MacCluer, part owner of the company and a member of its board of directors.
"It’s manini, but we’re showing a profit," MacCluer said Thursday evening after providing an update on the company during a meeting of the Governor’s Council of Neighbor Island Advisors for Maui at the Mayor Hannibal Tavares Community Center.
The company is filling a void left by Maui Pineapple Co., which closed and laid off 285 employees Dec. 31, after sustaining multimillion-dollar losses. As recently as 2008, Maui Pine employed 659 workers.
"We thought we could straighten out a big mess, and it was a big mess," MacCluer said.
So far, Hali’imaile Pineapple has generated $3.2 million in revenue – before taxes and farmland rents to Maui Land & Pineapple Co.
Most of the revenue has gone to Hali’imaile Pineapple employees, who belong to the International Longshore and Warehouse Union, MacCluer said.
Posted by Wendy Osher
Executives with the newly established Haliimaile Pineapple Company will discuss the company’s operations at the upcoming meeting of the Governor’s Council of Neighbor Island Advisors for Maui. Company board member, Doug MacCluer will speak on the company’s hiring of former Maui Land and Pineapple Company employees, and the effect of the state’s water commission decision on the pineapple business and land owners.
The meeting is set for Thursday, June 17th at 5 p.m. in Pukalani at the Mayor Hannibal Tavares Community Center.
Governor Linda Lingle created councils of neighbor island advisors to give neighbor island residents a stronger voice in state government. The Governor’s Council of Neighbor Island Advisors for Maui holds monthly public meetings to seek community input, advise the Governor issues of importance in the outlying counties, and make recommendations for state boards and commissions.
The members of the Governor’s Council of Neighbor Island Advisors for Maui are Madge Schaefer (chair), Kathryn Ghean (vice chair), John Henry, Lori Ululani Sablas, Gail K. Takeuchi and Leona Rocha Wilson.
The meeting is open to the public.
Agricultural ventures need water to surviveI am very proud to be a part of the group that is working to maintain pineapple as a part of our economy and our community.
Our goal at Haliimaile Pineapple Co. is to perpetuate pineapple production and grow a new industry here on Maui. We can only this if there is a reliable water source for us to utilize in our business.
Haliimaile, and the entire Upcountry region, depends upon water delivered by East Maui Irrigation through its extensive ditch system. Without that water, Haliimaile Pineapple Co. and, for that matter, all agricultural enterprises Upcountry would be in jeopardy.
I certainly hope that the state water commission understands that in making its determination to take water from the ditch system in order to provide more water to the streams.
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
Name and Address of Reporting Person: Haruki Warren H
Issuer Name and Ticker or Trading Symbol: MAUI LAND & PINEAPPLE CO INC [MLP]
Relationship of Reporting Person(s) to Issuer:
_X__ Director__X__ Officer (give title below)
Chairman & Interim CEO
Title of Security: Common Stock
Transaction Date: 04/05/2010
Amount of Securities Beneficially Owned Following Reported Transaction(s): 76,360
Hali’imaile Pineapple Farm