New pineapple company to rise from ashes of Maui Land subsidiary – Starbulletin.com

star

New pineapple company to rise from ashes of Maui Land subsidiary

By Star-Bulletin staff

POSTED: 01:32 p.m. HST, Dec 31, 2009

Pride in Island!
Pineapple on Maui FOREVER!
CLICK for larger image

A group of Valley Isle residents plans to start operating a new pineapple company tomorrow to serve whole fruit customers of Maui Land & Pineapple Co.

The last pay day for Maui Land’s subsidiary Maui Pineapple Co. Ltd. was today.

The new business Haliimaile Pineapple Co. has purchased some of Maui Land’s pineapple equipment and leased 1,000 acres with an option of leasing more land, said Doug Schenk, one of the investors.

Schenk, an investor and a former president of Maui Pineapple Co., said the new company will be employing about 68 people, including about 60 who formerly worked at Maui Land and were ILWU members.

A group of Valley Isle residents plans to start operating a new pineapple company tomorrow to serve whole fruit customers of Maui Land & Pineapple Co.

The last pay day for Maui Land’s subsidiary Maui Pineapple Co. Ltd. was today.

The new business Haliimaile Pineapple Co. has purchased some of Maui Land’s pineapple equipment and leased 1,000 acres with an option of leasing more land, said Doug Schenk, one of the investors.

Schenk, an investor and a former president of Maui Pineapple Co., said the new company will be employing about 68 people, including about 60 who formerly worked at Maui Land and were ILWU members.

New pineapple company to rise from ashes of Maui Land subsidiary – Starbulletin.com

GOVERNOR LINGLE STATEMENT ON HALIIMAILE PINEAPPLE COMPANY’S PLAN TO SAVE PINEAPPLE ON MAUI — Office of the Governor

HONOLULU – Governor Linda Lingle issued the following statement regarding Haliimaile Pineapple Company and the plan to continue pineapple operations on Maui:

Please Click Here to Purchase Maui Gold Pineapples Online.

This is the sweetest, best tasting, Pineapple in the world.

Grown on Maui by Hali'imaile Pineapple Co.

Please buy this product!!!
PRIDE IN ISLAND!!!

“The formation of Haliimaile Pineapple Company and its plan to assume pineapple operations from Maui Land and Pineapple Company is welcomed news for Maui and the entire State of Hawai‘i.

“I can’t think of a better way to ring in the new year than with preservation of 65 agricultural jobs and the prospect of creating more jobs for our residents in the long-term.  The new company and the ongoing cultivation of pineapple on Maui will help stimulate our economy and also inject a boost of confidence in what has been a challenging year.

“I want to thank the individuals who remained committed to finding an innovative way to revive pineapple operations on Maui. Their collaborative efforts will help preserve an important part of our culture and heritage, while charting a new course for the future of the pineapple industry in Hawai‘i.”

GOVERNOR LINGLE STATEMENT ON HALIIMAILE PINEAPPLE COMPANY’S PLAN TO SAVE PINEAPPLE ON MAUI — Office of the Governor

New company to take over pineapple operations – The Maui News

maui-news-ad

New company to take over pineapple operations

Pineapple is BACK!
CLICK for larger image
POSTED: December 31, 2009

The newly formed Haliimaile Pineapple Co. Ltd. announced today it would immediately take over 1,000 acres and related facilities from Maui Pineapple Co., under an agreement signed Thursday with Maui Land & Pineapple Co.

The new company’s first day of work will be Saturday, when employees will start picking Maui Gold fruit, said Doug Schenk, one of the six local partners in the venture.

Maui Pine’s last harvest was Dec. 23. The company had announced it was leaving the business earlier this year after recording continuous, large losses.

The owners and directors of the new venture are Pardee Erdman, owner of Ulupalakua Ranch; Schenk, Doug MacCluer and Ed Chenchin, all retired Maui Pine managers; and two men who were operating directors of Maui Pine until it closed, Strand and Rudy Balala.

Haliimaile Pine has licensed and purchased assets notably the Maui Gold patented variety and leased land, equipment and buildings from Maui Pine.

Haliimaile Pine will do its own marketing, targeting local retailers, hotels and restaurants.

Hui takes over operations of Maui Pineapple Co. | The Honolulu Advertiser

honadv

We can't all clean Condos for a living
CLICK for larger image
Five former Maui Pineapple Co. executives have teamed up with the owner of Ulupalakua Ranch to take over the pineapple operations of Maui Land & Pineapple Co.

The new company, Haliimaile Pineapple Co. will continue to grow and market fresh pineapple under the established Maui Gold Brand.

HPC has purchased and licensed key assets, and leased farm land, equipment, and buildings from ML&P with plans to serve the Hawaii market.

Maui Land & Pineapple in November announced that it would exit the business after close to 100 years of plantation-scale pineapple farming on the Valley Isle. The company last week harvested its final pineapple crop.

"The formation of Haliimaile Pineapple Company and its plan to assume pineapple operations from Maui Land and Pineapple Company is welcomed news for Maui and the entire State of Hawai’i.

Political Response Pours in as Plug is Pulled on Pineapple « PRG NEWS WITH WENDY OSHER

 

Many on Maui are calling it the end of an era as Maui Land and Pineapple Company pulls the plug on pineapple production.  An estimated 285 lay offs are planned by the end of the year in a move that was announced to workers Tuesday morning.

After losing $115 million in agriculture over the past seven years, company officials said market conditions have not improved and pineapple operations were no longer financially sustainable.  The company plans to focus its efforts on the success of its Kapalua Resort while trying to accommodate up to 133 employees at partner companies.

The following are statements released by various political figures in the wake of the recent announcement.

Maui Gold Pineapple – Honolulu Baking Company | Hawaii’s Premiere Food, Cuisine, Catering, and Recipe Website

CLICK HERE to view clip

The Honolulu Baking Company is the major force amongst the Star Bucks retail locations. Besides all the wonderful baked goods, they are also responsible for the delicious fresh fruit cups that we see in every location. Of course, one of the main fruits in the cup is the Maui Gold Pineapple. Executive Chef Grant Kawasaki meets Yuri McPhail for a behind the scenes tour of there facility in Kakaako.

Maui Gold Pineapple – Honolulu Baking Company | Hawaii’s Premiere Food, Cuisine, Catering, and Recipe Website