Haliimaile Pineapple Co. employees work to process fresh pineapples Thursday at the company’s renovated Haliimaile plant. The company closed a former Maui Pineapple Co. processing plant in Kahului and moved to Haliimaile to centralize plantings and packing there, said Vice President Rudy Balala. He said the weather has been “nice but kind of dry,” but replanting is on schedule. Haliimaile Pineapple took over about 1,000 acres when Maui Pineapple shut down at the end of the year. The new company handles about 75 tons of fruit per day, but most of it stays in Hawaii, with about 20 percent sold to customers on the Mainland, Balala said.
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
Name and Address of Reporting Person: Haruki Warren H
Issuer Name and Ticker or Trading Symbol: MAUI LAND & PINEAPPLE CO INC [MLP]
Relationship of Reporting Person(s) to Issuer:
_X__ Director__X__ Officer (give title below)
Chairman & Interim CEO
Title of Security: Common Stock
Transaction Date: 04/05/2010
Amount of Securities Beneficially Owned Following Reported Transaction(s): 76,360
Going, going — now it’s gone
KAHULUI – The $23 million fresh fruit processing line that three years ago was supposed to represent the new future of Maui Pineapple Co. was auctioned Tuesday for $125,000.
"It’s so specialized," said Maui Land & Pineapple Co. President Ryan Churchill, noting that there weren’t likely to be a lot of buyers for the equipment.
More than 300 bargain hunters and looky-loos crowded the Elleaire Ballroom at the Maui Beach Hotel for an all-day extravaganza of hope that kept three auctioneers chattering in relays, as many more bidders were online, following the action from around the world.
ML&P closed down its Maui Pine subsidiary at the end of last year, selling or leasing some of its land and equipment to Haliimaile Pineapple Co. But the unwanted leftovers went on the block Monday, ranging from wrecked golf carts to never-used office equipment to a generating station that could power a city of 50,000.
It was a day when the complete newbie could go head to head with the experienced auction-goer and come away a winner.
Like Becky Woods, chief executive officer of Maui Economic Concerns of the Community, which runs Ka Hale A Ke Ola and other island homeless shelters. She noticed pictures of golf carts on the front page of The Maui News on Tuesday morning and decided to check it out.
WOODLAND HILLS, CA–(Marketwire – March 15, 2010) – Great American Group, Inc. (OTCBB: GAMR), a leading provider of asset disposition, valuation and appraisal services, announced they have been contracted to auction excess assets no longer required for the ongoing needs of Maui Pineapple Company.
The auction will take place on Tuesday, March 23rd, starting at 10:00 a.m. HT (Hawaii Time). Live simultaneous bidding will occur onsite and online. The sale will offer assets and equipment from three separate facilities and will include Processing & Cannery Equipment, Construction/Agriculture/Harvesting Machinery, Power Plant Generators, Trucks & Trailers, Facility Equipment, Machine Shop, Distribution and Warehouse Equipment, and much more! For detailed descriptions of all items available visit www.greatamerican.com or call 1-800-45GREAT.
Haliimaile Pineapple Company is selling it’s Maui Gold® Pineapple online. This is the best tasting Pineapple in the world and is grown on Maui Hawaii. PLEASE purchase this product!!!
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Maui Gold® Pineapple
We are happy to offer Maui Gold®, our sweet, 100% Maui-grown, fresh pineapple for shipment to the US mainland. Order some today for a little taste of Maui at home!
Maui Land & Pineapple Co., which ceased its pineapple operations late last year, reported a narrower loss in 2009’s final quarter than the same period in 2008.
The company posted a loss of $30.4 million, or $3.76 a share, compared with $70.6 million, or $8.86 a share, a year earlier.
For the full year the company lost $123.3 million, or $15.33 a share, versus a loss of $79.4 million, or $9.98 a share, in 2008.
The annual figure includes a $22.8 million loss due to the sale of the agricultural segment’s assets, employee severance and cancellation of contracts.
In November the company discontinued its 97-year-old pineapple operations, resulting in a 45 percent reduction in work force. Since then, Haliimaile Pineapple Co. started pineapple operations and bought some of its operating equipment and supplies for about $680,000.
Kapalua resort bulk of company business in the fourth quarter
A much-shrunken Maui Land & Pineapple Co. finished 2009 losing $123.3 million, equivalent to $15.33 a share.
The year before, it had lost $79.4 million, or $9.98 a share.
With Maui Pineapple Co. gone and the Community Development segment almost at a standstill, in the fourth quarter the company business was mostly Kapalua resort.
The resort had revenue of $6.8 million, down from $8.5 million in the last quarter of 2008, reflecting the decline in the visitor industry. Its operating loss was $4,672,000, down from $6,621,000 the year before.
For the year, Kapalua had revenue of almost $30 million and losses of $16.1 million. Thus the resort accounted for about three-fifths of the company’s total operating revenues in 2009 of $50 million, and about 13 percent of losses.
Pineapple had continued at a low level through the end of the year, and it continued to pile up losses. The loss from discontinued operations of $24.7 million accounted for four-fifths of the $30.3 million in losses in the fourth quarter.
Since then, ML&P has sold much of its Maui Pine assets to Haliimaile Pineapple Co., run by former employees, who are attempting to revive pine cultivation, although with a market to be limited almost entirely to the islands.
Of all the losses during the year, pine made up $11 of the $15.33 per share.
When Maui Land & Pineapple Company stopped planting fruit last December, it looked like the end of an era—and an island way of life.
Story by Jill EngledowPineapple was plentiful when I passed through Kahului Airport in mid-December. A Hawaiian-style Santa beckoned from colorful boxes stacked outside shops, inviting passersby to pick up some Maui Gold for the trip home. So it was a bit of a shock when, returning to Maui just after Christmas, I hit the farmers’ market and found no pineapple on display. Only days earlier, Maui Land & Pineapple Company had ceased its harvest. Though in fact pineapple was still available in some stores, its absence from the farmers’ market was a sad reminder that a crop was disappearing. Suddenly the future of agriculture on Maui looked a lot less sweet.
It’s hard to imagine Maui without pineapple: the orderly silver-green rows of spiky tops stretched across acres, the dusty laborers in sunny fields, the luscious golden fruit. How many kids paid for college by working summers in the cannery? How many generations earned a decent living growing pine, and climbed from immigrant beginnings to middle class?
Dispite the heroic efforts of Haliimaile Pineapple to resurrect the industry after Maui Land and Pineapple abandoned stewardship if their lands and their responsibility for their former employees hundreds of acres of Pineapple have been plowed under in Haiku Maui.
When Maui Pineapple closed it’s doors, Haliimaile Pineapple Company opened their’s, thereby saving lots of local jobs. Cudos to the Haliimaile Pineapple Company!
The company is growing the popular Maui Gold variety of pineapple and the strategy is to focus mainly on the local market, although a small portion will be exported to the mainland.