Monthly Archive for February, 2003

The Future of Hawaii’s commercial ‘Awa industry

Published on February 22, 2003 in 'Awa (Kava Kava).

STRATEGIES for saving Hawaii’s commercial kava industry

1) Promotion of Kava

  1. Put stories in the press about kava
  2. Participate in educational/tasting events, tell the kava story
  3. Hold annual kava festival

2) Increase public access to kava beverage

  1. Open more kava cafes- at least 6 in US (Honolulu, Hilo, Kona, Maui?, Eugene, OR, Baca Raton, FL
  2. Move into other food /beverage venues–cafes, Starbucks, Jamba juice, internet caf?
  3. Develop a Small business innovative research grant; for Kava beverage making machine because hand squeezing limits production, raises labor costs. Proposals have been submitted by AHA, Puu Hoku Ranch
  4. Develop a grant to develop a kava beverage that is shelf-stable product; (check with Lebot if he can share his formula particularly amylase enzyme use.

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