Hawaii Flowers & Nursery Products

Here is the PDF file for the Hawaii Flowers & Nursery Products report.


Please visit the website for more information: http://www.nass.usda.gov/hi/

Contact Information:
Mark E. Hudson, Director
USDA NASS Hawaii Field Office
1421 South King Street
Honolulu, HI 96814-2512

Office: (808) 973-9588 / (800) 804-9514
Fax: (808) 973-2909

HAWAII FLOWERS & NURSERY PRODUCTS” reports are available on our website and also PRINTED annually. Subscriptions for PRINTED copies are free to those persons who report agricultural data to NASS (upon request) and available for $2 per year to all others.

Release: September 10, 2007


Hawaii?s floriculture and nursery products is estimated at $100.7 million for 2006. This is near the previous year?s record high and continues as the top contributor to diversified agriculture according to the USDA, NASS, Hawaii Field Office. Some commodity groups experienced increases while others had decreases in 2006. Cut flowers totaled $14.1 million, up 1 percent. Cut and potted orchids were valued at $22.2 million, nearly unchanged from last year. Lei flowers pegged at $3.5 million was 6 percent lower. Foliage sales were 7 percent less, registering at $18.1 million. Potted flowering plants were 1 percent above 2005 and valued at $6.4 million. Landscape plants were estimated at $20.9 million, almost unchanged from last year. Plant rentals increased 4 percent and totaled $5.1 million. Other nursery products jumped 14 percent, registering $5.8 million. Bedding and garden plants wholesale value, at $3.3 million, was 11 percent higher than 2005.


Hawaii County, with $51.9 million in sales, ranked number one in 2006. Honolulu farmers registered sales at $33.5 million, 3 percent more than 2005. Maui County sales totaled $12.3 million, 3 percent above last year. Kauai sales, pegged at $2.9 million, were 8 percent below 2005.


Hawaii County growers of flowers and nursery products accounted for 52 percent of the State?s total wholesale value of flowers and nursery products in 2006. Hawaii County?s 410 growers rang up sales of $51.9 million, 3 percent less than the $53.4 million in 2005. Honolulu?s 250 producers accounted for 33 percent of the State?s total wholesale value of flowers and nursery products. Honolulu farmers reported sales of $33.5 million, 3 percent above 2005. Maui County?s 195 producers generated $12.3 million in sales, 3 percent more than a year ago. Kauai?s 75 producers registered $2.9 million in sales, 8 percent less than 2005.



The value of out-of-State sales of flowers and nursery products (including wholesale and retail sales) during 2006 was estimated at $49.0 million. Values in this table are not comparable to values shown in the majority of other tables throughout this release. The value of out-of-State sales represents the dollar received at the point the commodity leaves the State. Thus, the product contains retail and wholesale sales and may include multiple transactions by the time it leaves the State.

Potted foliage, valued at $11.6 million, remained the number one floriculture and nursery product exported. Other potted orchids followed second with $9.3 million in value. Cut anthurium exports contributed $7.1 million, up 14 percent from 2005. Potted dendrobium orchids ranked fourth in out-of-State sales with $3.8 million, declining 13 percent from 2005.

In 2006, dendrobium orchid sales were valued at $8.8 million, 10 percent lower than 2005. Potted in bud/bloom contributed $5.7 million, declining 3 percent from last year. Cut sprays registered $2.5 million in sales, down 19 percent from the previous year. Sales of individual blossoms fell 10 percent to $532,000.

The combined production area for dendrobium cut sprays and in bud/bloom pots totaled 5.2 million square feet, 9 percent lower than 2005. Production area reported by growers includes newly planted, as well as established acreage; thus, year-to-year yield comparisons calculated using area and sales may be misleading.

Area utilized for cut sprays totaled 2.8 million square feet, 16 percent below 2005. Production area for potted in bud/bloom totaled 2.4 million square feet, increasing 2 percent from the previous year.

Biofuels News

May 21, 2007
Hawaii: a return to the land, for fuel
By Matt Villano
LAHAINA, Hawaii – Here on the West Side of Maui, where lush mountainsides and the warm waters of the Alalakeiki Channel juxtapose increasingly crowded roadways and a spate of new luxury hotels, the push for renewable energy has found an unlikely advocate: the chief executive of one of the most aggressive developers on the island.
The real estate maven, David Cole, has used his position as head of Maui Land and Pineapple, a land holding and operating company, to promote sustainable development. The effort harks back to Hawaii?s past, with plans to return some farmland to production ? this time for energy rather than food ? after so many years in which the state turned its back on its agricultural history in a headlong rush into tourism and real estate.

Perhaps the most notable effort is Hawaii BioEnergy, an international consortium that includes two other local landowners, Tarpon Investimentos, an investment company in Bermuda, and Brasil Bioenergia, an energy company in S?o Paulo.

The consortium, which also involves the co-founder of America Online, Stephen M. Case, and the venture capitalist Vinod Khosla, took form last July with the goal to make Hawaii, which has long had to pay high prices for imported fuel, largely energy-independent.

?As islanders, we?ve had to provide for our own survival for hundreds and hundreds of years,? said Mr. Cole, 55, who was raised on Oahu but spent most of his adult life on the mainland before coming to Maui in 2003.

?Now that the technology exists to turn some of our natural resources into energy, there?s no reason we should be getting energy from anywhere else,? he said.

While companies on the mainland are subsidized to produce ethanol from corn, Hawaiian companies and Hawaii BioEnergy are turning to other materials, particularly sugar cane, which are potentially far more efficient sources of ethanol per input of energy and raw material than corn.

Statistics from the Department of Energy, the Renewable Fuels Association in Washington and evidence from Brazil?s experience indicate that ethanol from sugar cane is considerably cheaper to produce than ethanol from corn, a savings that potentially could trickle down to consumers in the form of lower energy bills.

Even without these numbers, the business case for investing in alternative energy in Hawaii is compelling. The Hawaiian archipelago relies on imported oil for nearly 90 percent of its energy needs, making it one of the most expensive places in the nation to buy gasoline and pay for electricity and heat.

In May 2006, Hawaii passed a bill requiring that 20 percent of all highway fuel demand by 2020 must be provided by renewable fuels like ethanol, biodiesel or hydrogen. Another bill under consideration in the State Legislature would allow biofuel processing centers to be permitted in agriculture districts and would develop a baseline percentage of energy feedstock to be grown in the state.

Charmaine Tavares, mayor of Maui County, which includes the islands of Maui, Lanai, Molokai and Kahoolawe, said the goals were ?admirable,? but noted that more immediate changes were necessary as well.

?Every time we pay our energy bills, we?re all aware of the need for renewable energy,? Ms. Tavares said. ?The year 2020 just seems pretty far away.?

Mr. Cole, whose company is one of the largest landowners on Maui, agreed. Last summer, after an eye-opening trip to Brazil, he took matters into his own hands.

With the help of Mr. Case, whom he met during a stint at America Online in the 1990s, Mr. Cole signed up Hawaiian landowners like Kamehameha Schools, an independent school system and the largest landowner in the state, and the Grove Farm Company, a 22,000-acre sugar cane plantation in eastern Kauai that is owned by Mr. Case.

The pair also enlisted help from companies overseas, and recruited Mr. Khosla, a co-founder of Sun Microsystems in 1982 who has become one of the biggest backers of renewable energy in the world. Hawaii BioEnergy was born.

Since then, these founding partners and Maui Land and Pineapple have invested nearly $1 million in cash and put a number of full-time employees to work running the business. They expect other investors to help raise an additional $50 million to $80 million to get the operation off the ground.

?When you consider the tropical weather and all the sun Hawaii gets, it is a perfect place to prove that fuels made from biomass can be cost-competitive,? Mr. Khosla said of the project.

Still, the real heart of this consortium is land. The three landowners own about 10 percent of the arable soil in the state: 450,000 acres in all.

Though most of this soil is fallow today, Mr. Case wrote in a recent e-mail exchange that the partners plan to combine contiguous parcels, coordinate planting, harvesting and processing operations, and maximize economies of scale.

?These efforts are not without risk, but anything important has risks,? he wrote of the Hawaii BioEnergy plan. ?Hawaii?s first act was agriculture, and the second act was tourism. Now it is time for the third act, Hawaii 3.0.?

By some accounts, this new era is already under way. From a conference room at the understated Maui Land and Pineapple headquarters in Kahalui, Mr. Cole recently reviewed a new Hawaii BioEnergy feasibility study for producing ethanol from sugar cane on Maui, noting that the consortium could begin plant construction as soon as 2010.

Ultimately, he said, the plant would produce 27 million to 28 million gallons of ethanol a year, and would use the fuel to defray its own energy costs and to sell elsewhere in the state. He added that the group has explored other potential sources for ethanol, including soybeans, switch grass and a type of elephant grass called miscanthus.

Mr. Cole noted that the consortium also looked into producing ethanol from potential ?co-products? of the fuel-making process, including electricity from bagasse (the residue produced after crushing sugar cane), biodiesel from algae nourished by carbon dioxide off-take in the distillation process and animal feeds from the residual algae stream. All together, burning this additional ethanol could add another 25 to 30 megawatts of sustainable power capacity, Mr. Cole said.

?Part of our conception is that we get the most out of the project by making all waste streams into food streams for something else,? Mr. Cole explained. ?Before we invest in a particular technology, we want to be sure we?re investing in the technology that will give us the biggest and broadest return.?

To be sure, Hawaii BioEnergy is not the only partnership interested in renewable energy; elsewhere, the state?s two remaining sugar cane companies are exploring renewable energy efforts of their own.

On Kauai, for example, the cane producer Gay & Robinson recently received a state permit to build a $36 million ethanol plant in the town of Pakala as part of a joint venture with a local energy company. The other concern, the Maui-based Hawaiian Commercial and Sugar, is also investigating renewable fuels.

Because these companies currently combine to harvest 270,000 tons of sugar cane each year, they may be closer to actually producing renewable energy than Hawaii BioEnergy is. Alan Kennett, president and general manager of Gay & Robinson, suggested that his company could begin ethanol production as early as next year.

David Pimentel, professor of ecology and agricultural sciences at Cornell University in Ithaca, N.Y., said the fact that there would soon be various options for renewable energy in Hawaii was a step in the right direction.

?Any investment in renewable energy is a good investment,? he said. ?Beyond that, Hawaii should be practicing general conservation with smaller cars, less air-conditioning and decreased consumption over all.?

If anybody understands the need for conservation in Hawaii, Mr. Cole does. A stocky man with a graying goatee, he grew up in Kailua, a suburb of Honolulu, hiking through tropical forests and hanging out on beaches with friends. His first job on the island was delivering copies of The Honolulu Advertiser. He attended the University of Hawaii as an undergraduate.

Mr. Cole left Maui for law school on the mainland in the 1970s. Though he spent almost 30 years there before returning to head Maui Land and Pineapple in 2003, his love for the local environment still runs deep; he regularly rhapsodizes about the beauty of dawn, the sweet sounds of birds and the annual migration of humpback whales.

He also serves as chairman of the Hawaii Nature Conservancy.

Mr. Cole has extended these pro-environment ideals to many of his business decisions. This year, when construction crews dismantled the former Kapalua Bay Hotel, which is owned by a subsidiary of Maui Land and Pineapple, Mr. Cole required them to reuse 97 percent of the material in the company?s new offices.

Instead of recycling, he called the process ?upcycling,? and noted that his desk was a door in its former life.

Planning the next development ? an upscale neighborhood on the slopes of Mount Haleakala called Haliimaile (pronounced hah-lee-ee-my-lee) ? Mr. Cole has commissioned architects to design the enclave to minimize vehicle use, create a natural water filtration system, and incorporate solar and wind energy so residents generate more power than they consume.

Though the neighborhood is still in the permitting process and probably years away, Mr. Cole said he hoped this kind of forward thinking, together with the efforts of Hawaii BioEnergy, would eventually inspire outsiders to look to Hawaii for ideas about responsible and sustainable development.

?The whole world is looking for models,? he said. ?Years from now, when people think about renewable energy, I want them to look here and say, ?If it worked for Hawaii, it can work for us.? ?

Copyright 2007 The New York Times Company

Source: New York Times


Here is the PDF file for the *Hawaii Monthly Livestock Review *Report.


Please visit the website for more information: http://www.nass.usda.gov/hi/

Contact Information:
Mark E. Hudson, Director
USDA NASS Hawaii Field Office
1421 South King Street
Honolulu, HI 96814-2512

Office: (808) 973-9588 / (800) 804-9514
Fax: (808) 973-2909

“HAWAII MONTHLY LIVESTOCK REVIEW” reports are available on our website http://www.nass.usda.gov/hi/ and also PRINTED monthly. Subscriptions for PRINTED copies are free to those persons who report agricultural data to NASS (upon request) and available for $4 per year to all others.

February Egg Production Down 19 Percent From A Year Ago

Hawaii egg production totaled 6.4 million (17,778 cases) in February 2007, down 19 percent from February 2006. The average number of layers on hand during February 2007 was estimated at 395,000, down 2 percent from January and down 17 percent from February 2006.

The average rate of lay during February 2007 was 1,620 per 100 layers (57.9 percent rate of lay), down 3 percent from February 2006.

February Cattle Marketings Down 32 Percent From 2006

Total cattle marketings for February 2007 is estimated at 2,300 head, down 32 percent from February 2006. Cumulative cattle marketings for the first two months of 2007 totaled 8,100 head, down 15 percent from a year ago.

February exports down 42 percent from year ago

Exports of steers and heifers totaled 1,500 head in February 2007, down 42 percent from a year ago. During the first two months of 2007, 6,400 head have been exported, down 19 percent from the same period a year ago. A breakdown of February 2007 exports shows that both categories of cattle experienced a decline. At 700 head, February 2007 exports of steers were down 42 percent from February 2006. Exports of heifers also totaled 700 head in February 2007, down 50 percent from last February. Exports of other classes of cattle were not included.

Average live weight up 4 percent

The average live weight of steers and heifers exported from Hawaii in February 2007 was 446 pounds, up 16 percent or 61 pounds from a year ago. Commercial Beef Production Up 7 Percent Hawaii commercial beef production (local slaughter) during February 2007 totaled 478,000 pounds, up 7 percent from February 2006. Cumulative beef production (local slaughter) for the first two months of 2007 totaled 1.0 million pounds, up 13 percent from a year ago. Commercial kill totaled 800 head in February, unchanged from the February 2006?s total of 800 head. Average live weight per head increased to 1,093 pounds in February 2007, 3 percent heavier than in February 2006.

Commercial Beef Production

Up 7 Percent Hawaii commercial beef production (local slaughter) during February 2007 totaled 478,000 pounds, up 7 percent from February 2006. Cumulative beef production (local slaughter) for the first two months of 2007 totaled 1.0 million pounds, up 13 percent from a year ago. Commercial kill totaled 800 head in February, unchanged from the February 2006?s total of 800 head. Average live weight per head increased to 1,093 pounds in February 2007, 3 percent heavier than in February 2006.

Commercial Pork Production Down 8 Percent

Hawaii commercial pork production during February 2007 totaled 254,000 pounds, down 8 percent from February 2006. Cumulative pork production during the first two months of 2007 totaled 535,000 pounds, down 8 percent from a year ago. Total hog kill was 1,500 head in February 2007, down 12 percent from a year ago. Average live weight per head was 219 pounds in February 2007, down 2 percent from the 224-pound average a year ago.

Hawaii County

Hilo and Puna districts saw an increase in new grass growth as temperatures slowly began to rise and days lengthen. Ranchers reported adequate water supplies in streams as well as in stock ponds. Cattle and calves were in good condition with no unusual losses being reported.

Ka`u district pastures were in fair to good condition as soil moisture was adequate. Lower elevation pastures were fairly green, but growth was slow. Pahala pastures were beginning to show stress from low moisture. Further south, rainfall was more plentiful and grass growth was evident in the Kahuku and South Point areas.

North and South Kona districts received good showers early in the month, but new grass growth could not be sustained due to the rapid decrease in soil moisture due to dry weather. Pastures in the upper slopes experienced cloudy skies, cool afternoons, and showers which helped to spur re-growth. Coastal and low elevation pastures were very dry with only dry feed available for grazing. Prospects for new grass growth were poor. Stock water supplies were low.

North and South Kohala districts experienced heavy showers in isolated areas at the start of the month. The Puukapu and Mana areas had new grass growth and available feed supplies were good. Cooler temperatures had a slight slowing effect on grass growth. Increased soil moisture in thenormally dry Lalamilo pastures boosted new grass growth. Leeward Kohala mountain pastures, that were brown from a lack of rain, were observed with new grass growth. Adequate soil moisture in the Kapaau and Hawi pastures helped to produce adequate feed supplies. South Kohala coastal areas had only dry standing feed and were in poor condition. Pastures below Waikii received good showers and had fair new grass growth. Upper Waikii and Kilohana pastures remained very dry. A brush fire blackened about 50 acres of dry rangeland in the Kilohana area.

Hamakua district pastures were in generally good condition. Warmer temperatures and increasingly longer days have spurred grass growth. Stock water supplies are mostly adequate as streams were flowing at near normal levels.

Maui County

Maui Island:

Pastures on the east side of Maui received beneficial showers, but cool temperatures prevented optimal growth. Some pastures have been re-seeded to increase the quality of forage. Overall, these pastures were in fair to good condition. Lower pastures in Ulupalakua were drying out and mice have become a concern. Upper elevation pastures were in fair condition, but rainfall is needed. Pastures in Keokea were still able to provide feed, although there is a greater percentage of dry forage. Lower elevation pastures in Kulawere drying out. There was still a good amount of dry forage available, but green forage was of inferior quality. Haiku pastures were in fair condition. Previously irrigated pastures in the central area of the Maui were drying out and did not appear to be receiving irrigation. Pastures in Kahakuloa were able to maintain steady re-growth due to occasional showers and decreased grazing pressure.

Honolulu County

Except for some interior sections, rainfall was below normal on Oahu. Pastures were in fair condition with some supplemental feeding being supplied.

Kauai County

Windward areas record near or above normal rainfall while leeward sections were below normal. Pastures were in fair to good conditions with lots of weeds in some areas. Livestock conditions were generally good.

1/ Rainfall stations were selected from the National Weather Service?s Hydronet system of automated rain gages. Featured stations may vary each month. All rainfall data has not been quality controlled, and therefore is not certified by the National Weather Service. A complete listing of Hydronet stations, rainfall gage location maps, and other rainfall data may be found at the National Weather Service?s hydrology homepage: http://www.prh.noaa.gov/hnl/pages/hydrology.php

February Milk Production Down 23 Percent From Year Ago

Hawaii?s dairy cows produced 3.7 million pounds of milk in February 2007, down 23 percent from a year ago. Cumulative milk production for the first two months of 2007 totaled 8.1 million pounds, down 20 percent from the same period in 2006.

February?s Cow Herd

Down 16 Percent From Year Ago Hawaii?s cow herd, both dry and milking, numbered 3,700 head in February 2007, down 3 percent from January 2007 and down 16 percent from February 2006. Average milk per cow is estimated at 1,000 pounds for February 2007, down 8 percent from last February?s average of 1,090 pounds per cow.

Livestock Prices Higher Than Year-ago

Steers and heifers

The average dress weight farm price for steers and heifers is estimated at 99.0 cents per pound for February 2007, unchanged from January. Compared to a year ago, the February 2007 average dress weight farm price was 2 cents higher.


The average dress weight farm price for cows is estimated at 54.0 cents per pound in February 2007, unchanged from January. Compared to a year ago, the average dress weight farm price for cows was 2 cents per pound higher in February 2007.

Market hogs

The average dress weight farm price for market hogs is estimated at $1.30 per pound for February 2007, unchanged from January. Compared to a year ago, the dressed weight for market hogs was up 15 cents per pound this February.


The average farm price for milk was $26.90 per hundredweight during February 2007, up 10 cents per hundredweight from January. February 2007?s farm price for milk was 3 percent higher than a year ago.


The average farm price for a dozen eggs was $1.05 in February 2007, unchanged from January. Compared to a year ago, the farm price for a dozen eggs was 7 percent higher in February 2007.

Commercial red meat production for the United States totaled 3.62 billion pounds in February, up 4 percent from the 3.49 billion pounds produced in February 2006.

Beef production, at 1.95 billion pounds, was 7 percent above the previous year. Cattle slaughter totaled 2.56 million head, up 9 percent from February 2006. The average live weight was down 10 pounds from the previous year, at 1,274 pounds.

Veal production totaled 12.2 million pounds, 7 percent above February a year ago. Calf slaughter totaled 66,900 head, up 27 percent from February 2006. The average live weight was down 50 pounds from last year, at 307 pounds.

Pork production totaled 1.64 billion pounds, down slightly from the previous year. Hog kill totaled 8.12 million head, down slightly February 2006. The average live weight was down 2 pounds from the previous year, at 269 pounds.

Lamb and mutton production, at 14.4 million pounds, was down 2 percent from February 2006. Sheepslaughter totaled 204,400 head, 1 percent above last year. The average live weight was 140 pounds, down 4 pounds from February a year ago.

U.S. egg production totaled 6.91 billion during February 2007, down 1 percent from last year. Production included 5.92 billion table eggs, and 998 million hatching eggs, of which 937 million were broilertype and 61 million were egg-type. The total number of layers during February 2007 averaged 347 million, down 1 percent from last year. February egg production per 100 layers was 1,992 eggs, down slightly from February 2006.

All layers in the U.S. on March 1, 2007 totaled 347 million, down 1 percent from last year. The 347 million layers consisted of 288 million layers producing table or market type eggs, 56.5 million layers producing broilertype hatching eggs, and 2.82 million layers producing egg-type hatching eggs. Rate of lay per day on March 1, 2007, averaged 71.6 eggs per 100 layers, unchanged from March 1, 2006.

Excerpts from Livestock Slaughter (March 23, 2007) and Chickens and Eggs (March 23, 2007) releases.

Cattle/Beef: Low forage reserves continue to result in heavy cow and calf slaughter. Weekly year-to-date total calf slaughter is almost 28 percent above last year?s cumulative year-to-date total for the same period, while production is up only 6 percent. Farm-to-retail price spreads are increasing seasonally, along with increasing fed cattle and retail prices, and byproduct values are nearing record levels. Forecast beef exports for 2007, while up from the 2006 total, were reduced somewhat due to slow growth in shipments to major Asian markets.

Hogs/Pork: The USDA forecast for first-quarter 2007 commercial pork production was lowered 50 million pounds, to 5.325 billion pounds, due to slightly lower than expected slaughter and lower average dressed weights. First-quarter prices of live-equivalent 51-52 percent lean hogs are expected to range between $46 and $47 per hundredweight (cwt), more than 9 percent above first quarter a year ago. Hog prices will likely belower in the second half of this year as pork production accelerates seasonally and broiler production expands. U.S. packers and hog finishers are expected to import 9.35 million head of hogs from Canada this year, an increase of almost 7 percent over last year.

Dairy: Rapidly rising feed prices have limited production increases. The smaller production expansion in light of strong demand should boost prices for milk and dairy products in 2007. Exports of dry products continue to sharply raise prices in that segment of the market.

Poultry: With a decline in broiler meat production in January 2007, the estimate for first-quarter 2007 meat production was lowered by 75 million pounds to 8.75 billion pounds and the estimate for the second quarter was lowered by 50 million pounds, bringing the 2007 estimate to 35.9 billion pounds. Prices for almost all broiler products have strengthened considerably and are much higher than in the first 2 months of 2006. Turkey meat production in first-quarter 2007 isestimated at 1.41 billion pounds, up 4 percent from a year earlier. Even with the higher production and increased stock levels, prices for many turkey products were higher than at the start of 2006.

Poultry Trade: U.S. broiler exports finished strong in 2006, while turkey exports fell short. Broiler shipments were down, while turkey shipments were up, for January 2007. Broiler exports in January totaled 396 million pounds, a decline of 7 percent, while turkey exports totaled 42 million pounds, an increase of 13.3 percent from a year ago.

Sheep/Lamb: Typically, lamb demand exhibits some seasonality and is highest during the Passover/Easter holidays. As a result, production increases are expected in the weeks leading up to the holiday season. However, production for the first quarter 2007 is forecast 2 percent lower than for the same period last year. Choice Slaughter lamb prices at San Angelo have not seen significant increases despite lower production. Imports of lamb and mutton are expected to continue to increase, offsetting U.S. production declines.

Monthly Hawaii Vegtables

Intermittent periods of wet and windy weather interrupted a drier than normal
January. Sporadic periods of southwesterly winds and its associated
precipitation had interfered with the moderate to strong trade winds which
occurred during the first two-thirds of the month. At the end of the month, very
strong southwesterly winds also caused some crop damage. This drier than
normal weather pattern during the winter months resembles patterns
displayed in ?El-Nino like? conditions. Rainfall totals on the island of Kauai for
January were generally below 75 percent of normal. All leeward Oahu sites
and most windward sites recorded rainfall amounts below normal. The
exception occurred around the Punaluu Pump gage, which recorded abovenormal
rainfall due to the heavy rains and flash flooding associated with the
January 8 event. Conditions throughout Maui County were generally dry. The
Big Island of Hawaii experienced mixed conditions as rainfall amounts were
near to above normal levels along the southeasterly quadrant of the island,
while the remainder of the island was drier. This dry weather slowed crop

Expected vegetable acreage for harvest in February when compared with
acreage harvested in January are expected to increase for Chinese cabbage
(+9%), Head cabbage (+7%), dry onions (+67%), green onions (+60%),
and romaine (+40%), while decreases in harvested acreage are expected for
snap beans (-29%), mustard cabbage (-11%), and cucumbers (-3%). The
expected acreage for harvest for the remaining crops were unchanged.

Click the link below for the full PDF article:


USDA NASS Hawaii Field Office
1421 South King Street
Honolulu, HI 96814-2512
Office: (808) 973-9588 / (800) 804-9514
Fax: (808) 973-2909?


Hawaii’s ag-tourism valued at $33.9 million in 2003

Hawaii Agricultural Statistics
Fact finding for agriculture

HONOLULU, HI 96814-2512
(808) 973-9588
FAX: (808) 973-2909
picture of State

Hawaii Ag-Tourism Released: October 18, 2004

Hawaii’s ag-tourism valued at $33.9 million in 2003

The value of Hawaii’s ag-tourism related activities (see definition below) is pegged at $33.9 million for 2003, up 30 percent from the $26.0 million generated in 2000. There were 187 farms Statewide that had ag-tourism related income during 2003, a 48 percent increase from 2000 as more farmers in Hawaii have opened-up their operations to the public; exposing visitors to the farm experience. Interest in ag-tourism appears to be strong as an additional 145 farms either started ag-tourism activities in 2004, or planned to in the future.The distribution of ag-tourism throughout the State has become more concentrated during the past four years as Hawaii county now accounts for 48 percent of the farms with ag-tourism and 37 percent of the total value. Maui county accounted for 23 percent of the farms and 20 percent of the value. Honolulu county had 16 percent of the farms and 25 percent of the value while Kauai county accounted for the remaining 13 percent of the farms and saw a boost in value to 18 percent of the total.?

County Total farms Farms with
ag-tourism activity
Value of
Farms intending
to conduct ag-tourism
activities in the future
2000 2003 2000 2003 2000 2003 2000 2003
Hawaii 3,300 3,300 60 89 8,875 12,562 47 65
Honolulu 900 900 19 31 7,777 8,586 15 23
Kauai 500 500 16 24 2,103 5,949 6 20
Maui 800 800 31 43 7,288 6,772 16 37
State 5,500 5,500 126 187 26,043 33,869 84 145

Ag-tourism is a commercial enterprise on a working farm conducted for the enjoyment, education, and/or active involvement of the visitor, generating supplemental income for the farm. Activities such as producing and selling products directly from the farm, operating a bed and breakfast, conducting educational farm tours, offering horseback riding, festivals, concerts, and many other on-farm activities qualify as ag-tourism.

Hawaii and Kauai counties show big gains
Compared to four years ago, the county of Hawaii increased the value of ag-tourism by 42 percent, the second largest gain among all counties. A 48 percent increase in the number of farms with ag-tourism activity contributed to Hawaii county’s rise in value. Honolulu county saw a 63 percent increase in farms with ag-tourism and an increase in value of 10 percent. Kauai county registered the largest percentage increase by nearly tripling its ag-tourism value to $5.9 million in 2003. Maui county registered the only decline in the State during this 4-year period as receipts from ag-tourism decreased from $7.3 million in 2000 to $6.8 million in 2003, a 7 percent decline.Large operations generate most of ag-tourism’s value
Farms of all sizes conducted ag-tourism activities during 2003. These ag-tourism farms ranged from those with total farm sales of less than $2,500 a year to those well over $1 million per year. Large operations ($250,000 or more in total annual farm sales), however, accounted for most of the dollar value of ag-tourism. The top 20 percent of all farms with ag-tourism generated 91 percent of the total revenue.?

Although only approximately 3 percent of all Hawaii’s farms engaged in ag-tourism during 2003, the 48 percent increase in the number of ag-tourism operations between 2000 and 2003 is evidence that many see this as an opportunity to supplement their income and manage the risks inherent in farming.

Total value of
all farm sales
Total number
of farms 1/
Number of farms
with ag-tourism
Value of
Average value of
ag-tourism per farm
Less than $2,500 1,402 49 44 898
$2,500 to $4,999 715 4 14 3,616
$5,000 to $9,999 914 15 108 7,182
$10,000 to $24,999 1,060 21 188 8,934
$25,000 to $49,999 506 22 416 18,891
$50,000 to $249,999 563 38 2,447 64,395
$250,000 to $499,999 105 7 1,298 185,429
$500,000 to $999,999 62 8 3,218 402,250
$1,000,000 or more 71 23 26,137 1,136,376
State Total 5,398 187 33,869 181,115

1/ 2002 Census of Agriculture.

Sale of farm products leading source of ag-tourism income
Revenue from ag-tourism, which includes many various activities, was broken down into several categories. On-farm sales direct to farm visitors was the leading category, with $13.5 million, followed by retail sales (products from other farms or souvenir items), outdoor recreation, accommodations (bed and breakfast, meeting rooms, etc.), education, entertainment, and others.


Item Type of ag-tourism activity Totals 3/
Outdoor recreation Educational tourism On-farm
sales 1/
dations 2/
Farms ? ? ? ? ? ? ? ?
2000 28 30 83 29 27 8 8 126
2003 34 30 103 38 33 8 6 187
Value ($1,000) ? ? ? ? ? ? ? ?
2000 5,875 353 8,444 6,700 2,252 775 1,644 26,043
2003 5,019 1,177 13,479 9,083 2,490 1,061 1,560 33,869

1/ Products from other farms or souvenir items. 2/ Bed and breakfast, meeting rooms, etc. 3/ Unduplicated total number of farms.

Most ag-tourism operations plan to maintain or expand activities in the future
Seventy-nine percent of all ag-tourism operations in 2003 were planning to maintain or expand their operations in the future. Only 4 percent, or 8 farms, of the total indicated that they will discontinue or reduce their ag-tourism activities in the future. The 2003 Ag-tourism survey also showed that flower and/or nursery operations remained the most popular type of ag-tourism operation. Coffee and fruit farms were tied at a distant second.


Year Future ag-tourism plans Total
Expand ag-tourism activities Remain at
current level
Discontinue or reduce
ag-tourism activities
? Number of ag-tourism farms
2000 60 41 7 18 126
2003 61 86 8 32 187
Year Type of farm 1/ Total
Fruit Vegetable Coffee Macadamia
Flower/ Nursery Livestock Other
? Number of ag-tourism farms
2000 12 8 25 5 35 30 11 126
2003 30 18 30 14 38 26 31 187

1/ A predominate commodity was designated for farms reporting more than one commodity.

Additional features of Hawaii’s 2003 ag-tourism industry

Busiest time of the year. . .slightly more than half, 51 percent, of the operations that reported ag- tourism activity in 2003 said that business was the same year round. Of the remaining responses, winter and summer were identified as the most significant peak periods, at 22 percent and 21 percent, respectively. Spring came in at 4 percent and fall at 2 percent.- Where do ag-tourism visitors come from?. . .mainland visitors constituted the highest percentage of ag-tourism visitors, at 53 percent, followed by Hawaii residents at 35 percent, and international visitors at 12 percent.?

Problems faced by ag-tourism operators. . .farmers were asked to rank problems or obstacles they faced in start-up or operation of ag-tourism activities. Funding was ranked as the number one problem, followed by conflicts/interference with on-going farm activities. Marketing was the third most common problem, and liability issues and insurance was fourth. Other problems ranking in order were zoning restrictions, labor, building permits, signage restrictions and community/cultural oppositions.

Point of sale…many operations received orders for products related to ag-tourism after the visitors returned home. Out of these, 74 percent of operations reported 0-25 percent of their sales from off-site orders, 21 percent of operations reported 26 to 50 percent, and 5 percent said that over 50 percent of their ag-tourism related sales came from off-site orders.

The Hawaii Agricultural Statistics office conducted a special survey of Hawaii’s farmers to obtain the results used in this report. We appreciate the cooperation of Hawaii’s agricultural producers who completed the survey questionnaire. A special note of thanks goes to the Agricultural Development Division of the Hawaii Department of Agriculture and the University of Hawaii’s College of Tropical Agriculture and Human Resources for their support on this project.