1) Promotion of Kava
- Put stories in the press about kava
- Participate in educational/tasting events, tell the kava story
- Hold annual kava festival
2) Increase public access to kava beverage
- Open more kava cafes- at least 6 in US (Honolulu, Hilo, Kona, Maui?, Eugene, OR, Baca Raton, FL
- Move into other food /beverage venues–cafes, Starbucks, Jamba juice, internet caf?
- Develop a Small business innovative research grant; for Kava beverage making machine because hand squeezing limits production, raises labor costs. Proposals have been submitted by AHA, Puu Hoku Ranch
- Develop a grant to develop a kava beverage that is shelf-stable product; (check with Lebot if he can share his formula particularly amylase enzyme use.