The HowToGoOrganic.com , a web site
for farmers and processors seeking to transition to organic agriculture. The
web site is designed as a clearinghouse of North American resources for
farmers and businesses interested in becoming organic or in creating new
In North America, consumer demand for organic
products exceeds the rate of organic production. The new web site will help
encourage further domestic production by assembling in a single online
resource the full range of available information for farmers and producers
transitioning to organic.
“Last year, OTA’s Board President and I decided to respond to our members’
messages that they needed, and could sell, much more domestically grown
organic product. And thus was born the idea to create this clearinghouse of
resources on conversion to organic,” said Caren Wilcox, OTA’s Executive
Director. Transitioning land to organic certification usually takes three
years, and there is much research that each farmer has to undertake.
The site features two “Pathways for Organic,” one for farmers and one for
processors, as well as a regional directory for the United States, and a
searchable North American organic directory. The “Pathways” provide basic
information on the process of going organic with links to key resources
throughout North America. This unique resource is primarily designed for
conventional farmers and processors who want to get started or are
navigating the transition to organic production, but also provides valuable
information for established organic farmers, producers, and processors.
The web site’s regional directories showcase transition resources unique to
specific regions and states. Resource listings in the North American
directory can be searched by topic and subtopic, by type of resource, or by
state. The site also features profiles of farmers and businesses that have
successfully become certified organic or that are working through the
The URL for the web site is
Banner and box advertising are available for businesses wishing to
promote their products through this unique resource. For information on
advertising terms and rates, contact Beth Fraser at
OTA (413-774-7511, Ext. 27; firstname.lastname@example.org).
To create the new web site, OTA contracted with Chris Hill Media (principals
Chris Hill and Glenn Hughes), known in agricultural circles for its work on
the NewFarm.org and the Organic Seed Alliance web pages.
The Organic Trade Association (OTA) is the business association representing
the organic agriculture industry in North America. Its nearly 1,600 members
include growers, shippers, processors, certifiers, farmers’ associations,
distributors, importers, exporters, consultants, retailers and others. OTA
encourages global sustainability through promoting and protecting the growth
of diverse organic trade.
Headquarters: P.O. Box 547, Greenfield, MA 01302 USA (413) 774-7511 * fax:
(413)-774-6432 * www.ota.com
Canadian Office: 323 Chapel Street, Ottawa, On K1N 7Z2 * (613) 787-2003
Washington, DC Office: * (202) 338-2900