In 1650, St. Michael’s Alley, London’s first coffee shop, placed an ad in a newspaper. That ad — archived in the British Museum, and Internet-ed by the Vintage Ads LiveJournal — extolled the many Vertues of the newly discovered beverage. Which “groweth upon little Trees, only in the Deserts of Arabia,” and which is — despite and ostensibly because of its Vertues — “a simple innocent thing.”
What’s amazing about the ad — besides, obviously, its crazy claim that coffee can prevent Mif-carryings in Child-bearing Women — is how flagrantly its copyrighters flung the Vertues they extol. Per these 17th-century Mad Men, coffee could be used to aid and/or prevent: indigestion, headaches, lethargy, drowsiness, arthritis, sore eyes, cough, consumption, “spleen,” dropsy, gout, scurvy, and — my personal favorite — hypochondria. And they back up their claims by pointing out that Turkish people, those noted coffee imbibers, don’t have scurvy, but do have nice skin. QED!
What’s amazing as well, for better or for worse, is how familiar the ad feels. Sure, today we regulate our marketing claims; Starbucks wouldn’t get very far were it to announce the miscarriage-prevention properties of the half-caf soy latte. But we’re also, still, entirely familiar with ads that ramble on about the health benefits of particular products with a hilarious if occasionally dangerous disregard for reality — particularly on the modern-day pamphlet that is the Internet. (With Product X, you’ll be slimmer/bulkier/hairier/smoother/perkier/calmer … in just one week!). The main difference is that the caveat of 1650 — Made and Sold in St. Michaels Alley in Cornhill, by Pasqua Rosse, at the Signe of his own Head — has been replaced by a caveat that is all too recognizable in its modernity: This statement has not been evaluated by the Food and Drug Administration.
By the end of 2012, a water resource allocation plan for 25 rivers that flow through more than one province will be put into use, limiting the amount of water that can be taken from the rivers by each of the provinces.
“We are doing our best to accelerate the process,” said Chen Ming, deputy head of the Water Resources Department at the Ministry of Water Resources. “Hopefully, the plan will come out by August.”
Water plan to take effect by 2012
The water resource allocation plan is one of the moves the ministry has taken to promote the implementation of the most stringent regulations in Chinese water resource management.
Announced in January by the State Council, the regulation set four “must-complete” targets by 2030, including limiting the country’s annual total water consumption to less than 700 billion cubic meters.
Even as coffee consumption grows in Thailand each year, the country remains a net coffee importer. Several coffee growers have shifted to other lucrative plants such as rubber and oil palm because of their higher market prices.
Varri Sodprasert, president of the Thai Coffee Association, said Thailand’s coffee production has dropped continuously the last five to six years, with production this year estimated at only 41,000 tonnes.
Coffee has been grown in Thailand for over 100 years. The country officially became a coffee exporter in 1976, selling 850 tonnes of robusta coffee. Helped by strong world market prices in the 1980s, exports thrived, culminating in a peak in 1991-92 of almost 60,000 tonnes.
The collapse of the “International Coffee Agreement” in July 1989 and the following slump in world coffee prices hit farmers hard. Facing an oversupply, the Thai government initiated a five-year plan starting in 1992 to encourage coffee farmers to switch crops, reducing the coffee plantation area from almost 500,000 rai.
Coffee plantation is estimated at 300,000 rai this year, with about 260,000 rai for robusta beans and 39,000 rai for arabica, said Peyanoot Naka, senior research officer at the Agriculture Department.
Robusta coffee growers are mostly in the South, where plantation area is expected to drop from 287,000 rai as more farmers shift to rubber and oil palm.
But arabica strains, grown mostly in the North, are expected to increase plantation given relatively high prices.
The ex-farm price of arabica is now at 150 baht per kilogramme, while the related price of robusta is 72 baht per kg.
Domestic consumption is estimated at 70,000 tonnes a year. Thailand imports at least 5,000 tonnes to supply instant coffee makers.
State Energy Officials Convene in Annapolis to Tackle Green Jobs, Energy Efficiency and Other Stimulus-Related Issues – Zoi, Rogers of U.S. Department of Energy Address National Association of State Energy Officials –
ANNAPOLIS, Md., Sept. 14 /PRNewswire/ — The largest-ever meeting of State Energy Officials convened in Annapolis, Md. today to discuss state and federal efforts to create green jobs, increase the nation’s energy efficiency and use of renewable energy, and tackle other issues related to the American Reinvestment and Recovery Act. Over 200 participants are attending the three-day Annual Meeting of the National Association of State Energy Officials, whose members typically are designated by governors to run their state and territory energy offices.
by Dan Vallada – FoodBizDaily.com Sao Paulo
The macadamia nut has been cultivated in Brazil for four decades. Researchers are trying to increase its productivity and resistance.
The commercial cultivation of macadamia nuts in Brazil is recent, started only 40 years ago and productivity is still low. The country, the seventh in world production (2,400 tonnes in 7 thousand hectares), has about 250 producers, 160 of them in the State of Sao Paulo. The biggest Brazilian harvest happened in 2006, with 3,500 tons. Therefore, technicians and researchers are joining forces to study its varieties, nutrition, genetic improvement and phytosanitary control.
Agricultural groups fear state layoffs will backlog shipments
POSTED: 01:30 a.m. HST, Sep 08, 2009
Agricultural industry executives worry that Hawaii businesses will wither on the vine and incoming food will rot on the docks if the state goes through with massive layoffs of agriculture inspectors.
Plans call for laying off 50 of the state’s 78 agriculture inspectors, 64 percent of that specialized work force.
Diminished inspection capacity could also cost hundreds of millions of dollars each year if additional invasive species get established, industry officials say.
State inspectors both certify products to be exported out of Hawaii and inspect food and plants being imported into the state.
WAILUKU – Three years after it banned using water from the Hamakuapoko Wells for human consumption, the Maui County Council is considering tapping the wells for emergencies.
The wells are contaminated with pesticides, but county water and state health officials have said treatment removes the chemicals to undetectable levels and makes the water safe to drink. Water Director Jeff Eng said Tuesday that if the council allowed the wells to be used as a backup during times of drought or other emergencies, it would allow the county to issue several hundred water meters from the Pookela Wells to residents who have been waiting for water Upcountry.
State land use panel rejects plan for 12,000 homes on Ewa farms
POSTED: 01:30 a.m. HST, Aug 29, 2009
In a rare move, the state Land Use Commission rejected yesterday a developer’s push to urbanize 1,500 acres of prime agricultural land in Ewa to create a new community of nearly 12,000 homes.
The commission voted 5-3 to declare the petition by D.R. Horton-Schuler Division "deficient," saying the developer had not followed the rules by spelling out an incremental development plan for its Ho’opili project. But it said Horton could fix its petition and try again.
"Hallelujah!" Kioni Dudley, president of Friends of Makakilo and leader of the opposition, declared after the vote. "It’s a great victory. It’s a victory for the aina. I hope the setback to the developer is permanent."
Dudley had some powerful support at yesterday’s hearing, including the state Office of Planning, which argued forcefully against the project, and the heads of the state Transportation and Agriculture departments. The commissioners also heard hours of testimony from members of the public, most of them pleading to keep the land growing fruits and vegetables for local consumption.
In Georgia, golf course managers have emerged as go-to gurus on water conservation for both industries and nonprofit groups.
…“Look, if you want to learn how to irrigate, these are the guys to ask,” said Garith Grinnell, who recently retired from the Southern Nevada Water Authority.
Such accolades are a turnabout for a business that is often faulted for harming the environment through excess use of water and pesticides.
In Georgia, the shift in perspective came about largely because of a crippling drought that peaked in 2007. By that year, 97 percent of the clubs that belonged to the Georgia Golf Course Superintendents Association had voluntarily adopted what are viewed as best-management practices for water use, reducing consumption, they estimated, by 25 percent in just three years.