by Diana Duff
Special To West Hawaii TodayThose of us in attendance at the November Kona Town Meeting on food sustainability were not surprised to see Ken Love as one of the speakers. A vigilant supporter of “buying local” and a long-time champion of growing exotic fruit for local consumption, his low blood pressure was obviously raised as he talked about the charade he finds in some local stores. Sellers anxious to join the “buy local” campaign are sometimes stretching the limits and confusing consumers who really want to eat food grown as close to home as possible.
Ken’s main prop was a box of “Hawaii Ginger” with “Produce of China” in smaller type on the same box. “So, is this local produce?” he asked. A resounding “no” echoed through the Makaeo Events Pavilion.
Ken advised those present to look for the COOL, or Country of Origin Label, stickers on produce. These can help you choose fruit and vegetables grown in locations that match your buying preferences. If you don’t see the stickers, ask for them.
Research shows that consumers often prefer locally grown produce, but they can be confused if produce is labeled incorrectly or not at all. Shoppers looking for local products are often deceived by misleading signage. Locally grown crops need to be marked clearly and correctly. “Hawaii Grown” stickers could really help.
