Martin & MacArthur and Hawaiian Legacy Hardwoods are launching a partnership to promote re-forestation of koa in Hawaii.
With every purchase of Martin & MacArthur furniture beginning Thursday, a new koa tree will be planted on the Big Island in the customer’s honor.
Additionally, for $59, customers may also fund the planting of a new koa tree, receiving a certificate of planting and naming rights to the tree.
The customer will receive a certificate recognizing the koa tree planted in honor of anyone or any event they designate. This certificate will also note the unique radio frequency identification code and GPS coordinates for this tree, enabling customers to track the exact location of the tree using mapping Web sites.
"While koa is not an endangered wood, we want to do our part in returning this historic land to lush koa forest," explains Michael Tam, Martin & MacArthur CEO. "Now our customers can directly help re-forest koa here in Hawaii."