Local support at heart of Hali‘imaile’s success – The Maui News


PUKALANI – Just a half year into its existence, Hali’imaile Pineapple Co. is operating "in the black" and hiring more employees, said Doug MacCluer, part owner of the company and a member of its board of directors.

"It’s manini, but we’re showing a profit," MacCluer said Thursday evening after providing an update on the company during a meeting of the Governor’s Council of Neighbor Island Advisors for Maui at the Mayor Hannibal Tavares Community Center.

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The company is filling a void left by Maui Pineapple Co., which closed and laid off 285 employees Dec. 31, after sustaining multimillion-dollar losses. As recently as 2008, Maui Pine employed 659 workers.

"We thought we could straighten out a big mess, and it was a big mess," MacCluer said.

So far, Hali’imaile Pineapple has generated $3.2 million in revenue – before taxes and farmland rents to Maui Land & Pineapple Co.

Most of the revenue has gone to Hali’imaile Pineapple employees, who belong to the International Longshore and Warehouse Union, MacCluer said.

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