Mike Atherton’s employees call him “Coach” for good reason. Since he bought Maui Tropical Plantation in 2006, the affable entrepreneur has been overseeing a comprehensive game plan to re-energize the 26-year-old attraction.
“We’ve painted the buildings, pruned the trees, spruced up the landscaping, basically given the grounds a complete makeover,” Atherton said. “I’m an outdoors, hands-on guy; I get as dirty as my gardeners do, and I love it!”
A native of Stockton, Calif., Atherton comes from a distinguished family. His maternal great-grandfather was Benjamin Holt, founder of the Caterpillar equipment company. His paternal great-grandfather, the Rev. Isaac Warren Atherton, was a missionary in the Hawi-North Kohala area of the Big Island from 1878 to 1880. His paternal grandfather, Warren Atherton, was an attorney, judge and politician who’s best known for authoring the G.I. Bill.
Atherton and two partners have owned and operated Jesus Mountain Coffee Co. in Nicaragua for 30 years. They acquired the Coffees of Hawaii plantation on Molokai in 2002, and Atherton came to Maui three years later, seeking land to start a similar venture there.
“At the time, C. Brewer & Co. was shutting down and selling all its assets, including Maui Tropical Plantation,” Atherton recalled. “The plantation was an agri-tourism attraction that had been open since 1984, so it had a lot of established growth. It also had a big parking lot, a store, a restaurant, dedicated employees and a good reputation. It was perfect; it just needed some tender loving care.”
Armed with enthusiasm and fresh ideas, Atherton and his hui bought the 60-acre plantation and the surrounding 1,940 acres.
