HAWAII MONTHLY LIVESTOCK REVIEW

Here is the PDF file for the *Hawaii Monthly Livestock Review *Report.

lvstk040507.pdf

Please visit the website for more information: http://www.nass.usda.gov/hi/

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Contact Information:
Mark E. Hudson, Director
USDA NASS Hawaii Field Office
1421 South King Street
Honolulu, HI 96814-2512

Office: (808) 973-9588 / (800) 804-9514
Fax: (808) 973-2909
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“HAWAII MONTHLY LIVESTOCK REVIEW” reports are available on our website http://www.nass.usda.gov/hi/ and also PRINTED monthly. Subscriptions for PRINTED copies are free to those persons who report agricultural data to NASS (upon request) and available for $4 per year to all others.

February Egg Production Down 19 Percent From A Year Ago

Hawaii egg production totaled 6.4 million (17,778 cases) in February 2007, down 19 percent from February 2006. The average number of layers on hand during February 2007 was estimated at 395,000, down 2 percent from January and down 17 percent from February 2006.

The average rate of lay during February 2007 was 1,620 per 100 layers (57.9 percent rate of lay), down 3 percent from February 2006.

February Cattle Marketings Down 32 Percent From 2006

Total cattle marketings for February 2007 is estimated at 2,300 head, down 32 percent from February 2006. Cumulative cattle marketings for the first two months of 2007 totaled 8,100 head, down 15 percent from a year ago.

February exports down 42 percent from year ago

Exports of steers and heifers totaled 1,500 head in February 2007, down 42 percent from a year ago. During the first two months of 2007, 6,400 head have been exported, down 19 percent from the same period a year ago. A breakdown of February 2007 exports shows that both categories of cattle experienced a decline. At 700 head, February 2007 exports of steers were down 42 percent from February 2006. Exports of heifers also totaled 700 head in February 2007, down 50 percent from last February. Exports of other classes of cattle were not included.

Average live weight up 4 percent

The average live weight of steers and heifers exported from Hawaii in February 2007 was 446 pounds, up 16 percent or 61 pounds from a year ago. Commercial Beef Production Up 7 Percent Hawaii commercial beef production (local slaughter) during February 2007 totaled 478,000 pounds, up 7 percent from February 2006. Cumulative beef production (local slaughter) for the first two months of 2007 totaled 1.0 million pounds, up 13 percent from a year ago. Commercial kill totaled 800 head in February, unchanged from the February 2006?s total of 800 head. Average live weight per head increased to 1,093 pounds in February 2007, 3 percent heavier than in February 2006.

Commercial Beef Production

Up 7 Percent Hawaii commercial beef production (local slaughter) during February 2007 totaled 478,000 pounds, up 7 percent from February 2006. Cumulative beef production (local slaughter) for the first two months of 2007 totaled 1.0 million pounds, up 13 percent from a year ago. Commercial kill totaled 800 head in February, unchanged from the February 2006?s total of 800 head. Average live weight per head increased to 1,093 pounds in February 2007, 3 percent heavier than in February 2006.

Commercial Pork Production Down 8 Percent

Hawaii commercial pork production during February 2007 totaled 254,000 pounds, down 8 percent from February 2006. Cumulative pork production during the first two months of 2007 totaled 535,000 pounds, down 8 percent from a year ago. Total hog kill was 1,500 head in February 2007, down 12 percent from a year ago. Average live weight per head was 219 pounds in February 2007, down 2 percent from the 224-pound average a year ago.

Hawaii County

Hilo and Puna districts saw an increase in new grass growth as temperatures slowly began to rise and days lengthen. Ranchers reported adequate water supplies in streams as well as in stock ponds. Cattle and calves were in good condition with no unusual losses being reported.

Ka`u district pastures were in fair to good condition as soil moisture was adequate. Lower elevation pastures were fairly green, but growth was slow. Pahala pastures were beginning to show stress from low moisture. Further south, rainfall was more plentiful and grass growth was evident in the Kahuku and South Point areas.

North and South Kona districts received good showers early in the month, but new grass growth could not be sustained due to the rapid decrease in soil moisture due to dry weather. Pastures in the upper slopes experienced cloudy skies, cool afternoons, and showers which helped to spur re-growth. Coastal and low elevation pastures were very dry with only dry feed available for grazing. Prospects for new grass growth were poor. Stock water supplies were low.

North and South Kohala districts experienced heavy showers in isolated areas at the start of the month. The Puukapu and Mana areas had new grass growth and available feed supplies were good. Cooler temperatures had a slight slowing effect on grass growth. Increased soil moisture in thenormally dry Lalamilo pastures boosted new grass growth. Leeward Kohala mountain pastures, that were brown from a lack of rain, were observed with new grass growth. Adequate soil moisture in the Kapaau and Hawi pastures helped to produce adequate feed supplies. South Kohala coastal areas had only dry standing feed and were in poor condition. Pastures below Waikii received good showers and had fair new grass growth. Upper Waikii and Kilohana pastures remained very dry. A brush fire blackened about 50 acres of dry rangeland in the Kilohana area.

Hamakua district pastures were in generally good condition. Warmer temperatures and increasingly longer days have spurred grass growth. Stock water supplies are mostly adequate as streams were flowing at near normal levels.

Maui County

Maui Island:

Pastures on the east side of Maui received beneficial showers, but cool temperatures prevented optimal growth. Some pastures have been re-seeded to increase the quality of forage. Overall, these pastures were in fair to good condition. Lower pastures in Ulupalakua were drying out and mice have become a concern. Upper elevation pastures were in fair condition, but rainfall is needed. Pastures in Keokea were still able to provide feed, although there is a greater percentage of dry forage. Lower elevation pastures in Kulawere drying out. There was still a good amount of dry forage available, but green forage was of inferior quality. Haiku pastures were in fair condition. Previously irrigated pastures in the central area of the Maui were drying out and did not appear to be receiving irrigation. Pastures in Kahakuloa were able to maintain steady re-growth due to occasional showers and decreased grazing pressure.

Honolulu County

Except for some interior sections, rainfall was below normal on Oahu. Pastures were in fair condition with some supplemental feeding being supplied.

Kauai County

Windward areas record near or above normal rainfall while leeward sections were below normal. Pastures were in fair to good conditions with lots of weeds in some areas. Livestock conditions were generally good.

1/ Rainfall stations were selected from the National Weather Service?s Hydronet system of automated rain gages. Featured stations may vary each month. All rainfall data has not been quality controlled, and therefore is not certified by the National Weather Service. A complete listing of Hydronet stations, rainfall gage location maps, and other rainfall data may be found at the National Weather Service?s hydrology homepage: http://www.prh.noaa.gov/hnl/pages/hydrology.php

February Milk Production Down 23 Percent From Year Ago

Hawaii?s dairy cows produced 3.7 million pounds of milk in February 2007, down 23 percent from a year ago. Cumulative milk production for the first two months of 2007 totaled 8.1 million pounds, down 20 percent from the same period in 2006.

February?s Cow Herd

Down 16 Percent From Year Ago Hawaii?s cow herd, both dry and milking, numbered 3,700 head in February 2007, down 3 percent from January 2007 and down 16 percent from February 2006. Average milk per cow is estimated at 1,000 pounds for February 2007, down 8 percent from last February?s average of 1,090 pounds per cow.

Livestock Prices Higher Than Year-ago

Steers and heifers

The average dress weight farm price for steers and heifers is estimated at 99.0 cents per pound for February 2007, unchanged from January. Compared to a year ago, the February 2007 average dress weight farm price was 2 cents higher.

Cows

The average dress weight farm price for cows is estimated at 54.0 cents per pound in February 2007, unchanged from January. Compared to a year ago, the average dress weight farm price for cows was 2 cents per pound higher in February 2007.

Market hogs

The average dress weight farm price for market hogs is estimated at $1.30 per pound for February 2007, unchanged from January. Compared to a year ago, the dressed weight for market hogs was up 15 cents per pound this February.

Milk

The average farm price for milk was $26.90 per hundredweight during February 2007, up 10 cents per hundredweight from January. February 2007?s farm price for milk was 3 percent higher than a year ago.

Eggs

The average farm price for a dozen eggs was $1.05 in February 2007, unchanged from January. Compared to a year ago, the farm price for a dozen eggs was 7 percent higher in February 2007.

Commercial red meat production for the United States totaled 3.62 billion pounds in February, up 4 percent from the 3.49 billion pounds produced in February 2006.

Beef production, at 1.95 billion pounds, was 7 percent above the previous year. Cattle slaughter totaled 2.56 million head, up 9 percent from February 2006. The average live weight was down 10 pounds from the previous year, at 1,274 pounds.

Veal production totaled 12.2 million pounds, 7 percent above February a year ago. Calf slaughter totaled 66,900 head, up 27 percent from February 2006. The average live weight was down 50 pounds from last year, at 307 pounds.

Pork production totaled 1.64 billion pounds, down slightly from the previous year. Hog kill totaled 8.12 million head, down slightly February 2006. The average live weight was down 2 pounds from the previous year, at 269 pounds.

Lamb and mutton production, at 14.4 million pounds, was down 2 percent from February 2006. Sheepslaughter totaled 204,400 head, 1 percent above last year. The average live weight was 140 pounds, down 4 pounds from February a year ago.

U.S. egg production totaled 6.91 billion during February 2007, down 1 percent from last year. Production included 5.92 billion table eggs, and 998 million hatching eggs, of which 937 million were broilertype and 61 million were egg-type. The total number of layers during February 2007 averaged 347 million, down 1 percent from last year. February egg production per 100 layers was 1,992 eggs, down slightly from February 2006.

All layers in the U.S. on March 1, 2007 totaled 347 million, down 1 percent from last year. The 347 million layers consisted of 288 million layers producing table or market type eggs, 56.5 million layers producing broilertype hatching eggs, and 2.82 million layers producing egg-type hatching eggs. Rate of lay per day on March 1, 2007, averaged 71.6 eggs per 100 layers, unchanged from March 1, 2006.

Excerpts from Livestock Slaughter (March 23, 2007) and Chickens and Eggs (March 23, 2007) releases.

Cattle/Beef: Low forage reserves continue to result in heavy cow and calf slaughter. Weekly year-to-date total calf slaughter is almost 28 percent above last year?s cumulative year-to-date total for the same period, while production is up only 6 percent. Farm-to-retail price spreads are increasing seasonally, along with increasing fed cattle and retail prices, and byproduct values are nearing record levels. Forecast beef exports for 2007, while up from the 2006 total, were reduced somewhat due to slow growth in shipments to major Asian markets.

Hogs/Pork: The USDA forecast for first-quarter 2007 commercial pork production was lowered 50 million pounds, to 5.325 billion pounds, due to slightly lower than expected slaughter and lower average dressed weights. First-quarter prices of live-equivalent 51-52 percent lean hogs are expected to range between $46 and $47 per hundredweight (cwt), more than 9 percent above first quarter a year ago. Hog prices will likely belower in the second half of this year as pork production accelerates seasonally and broiler production expands. U.S. packers and hog finishers are expected to import 9.35 million head of hogs from Canada this year, an increase of almost 7 percent over last year.

Dairy: Rapidly rising feed prices have limited production increases. The smaller production expansion in light of strong demand should boost prices for milk and dairy products in 2007. Exports of dry products continue to sharply raise prices in that segment of the market.

Poultry: With a decline in broiler meat production in January 2007, the estimate for first-quarter 2007 meat production was lowered by 75 million pounds to 8.75 billion pounds and the estimate for the second quarter was lowered by 50 million pounds, bringing the 2007 estimate to 35.9 billion pounds. Prices for almost all broiler products have strengthened considerably and are much higher than in the first 2 months of 2006. Turkey meat production in first-quarter 2007 isestimated at 1.41 billion pounds, up 4 percent from a year earlier. Even with the higher production and increased stock levels, prices for many turkey products were higher than at the start of 2006.

Poultry Trade: U.S. broiler exports finished strong in 2006, while turkey exports fell short. Broiler shipments were down, while turkey shipments were up, for January 2007. Broiler exports in January totaled 396 million pounds, a decline of 7 percent, while turkey exports totaled 42 million pounds, an increase of 13.3 percent from a year ago.

Sheep/Lamb: Typically, lamb demand exhibits some seasonality and is highest during the Passover/Easter holidays. As a result, production increases are expected in the weeks leading up to the holiday season. However, production for the first quarter 2007 is forecast 2 percent lower than for the same period last year. Choice Slaughter lamb prices at San Angelo have not seen significant increases despite lower production. Imports of lamb and mutton are expected to continue to increase, offsetting U.S. production declines.

Hawaii Monthly Livestock Review

January Egg Production Down 17 Percent From A Year Ago

Hawaii egg production totaled 7.3 million (20,278 cases) in January 2007, down 17 percent from January 2006. The average number of layers on hand during January 2007 was estimated at 404,000, down 1 percent from December and down 15 percent from January 2006. The average rate of lay during January 2007 was 1,807 per 100 layers (58.3 percent rate of lay), down 2 percent from January 2006.

January Cattle Marketings Down 3 Percent From 2006

Total cattle marketings for January 2007 is estimated at 5,900 head, down 3 percent from January 2006.

January exports down 6 percent from year ago

Exports of steers and heifers totaled 5,000 head in January 2007, down 6 percent from a year ago. A breakdown of the exports shows that both categories experienced a decline in January. Steers accounted for 60 percent of January 2007?s export total with 3,000 head, down 3 percent from January 2006. Exports of heifers totaled 1,900 head in January 2007, down 14 percent from last January. Exports of other classes of cattle were not included.

Click the link below for the full PDF article:

030907lvstk.pdf

USDA NASS Hawaii Field Office
http://www.nass.usda.gov/hi/
1421 South King Street
Honolulu, HI 96814-2512
Office: (808) 973-9588 / (800) 804-9514
Fax: (808) 973-2909

Hawaii Monthly Livestock Review

December Egg Production Down 16 Percent From A Year Ago

Hawaii egg production totaled 7.4 million (20,556 cases) in December 2006, down 16 percent from December 2005. The average number of layers on hand during December 2006 was estimated at 409,000, down 2 percent from November and down 15 percent from December 2005. The average rate of lay during December 2006 was 1,809 per 100 layers (58.4 percent rate of lay), down 2 percent from December 2005.

Expected vegetable acreage for harvest in February when compared with acreage harvested in January are expected to increase for Chinese cabbage (+9%), Head cabbage (+7%), dry onions (+67%), green onions (+60%), and romaine (+40%), while decreases in harvested acreage are expected for snap beans (-29%), mustard cabbage (-11%), and cucumbers (-3%). The expected acreage for harvest for the remaining crops were unchanged.

Cattle Marketings In December Up 19 Percent From A Year Ago

Total cattle marketings for December 2006 is estimated at 6,900 head, up 19 percent from December 2005. Cumulative marketings for 2006 totaled 48,400 head, down 2 percent from 2005.

December exports up 24 percent from year ago

Exports of steers and heifers totaled 6,100 head in December 2006, up 24 percent from a year ago. A breakdown of the exports shows that steers accounted for 57 percent of December 2006?s total with 3,500 head. Cumulative exports of steers were up 4 percent in 2006 compared to 2005. Exports of heifers totaled 2,600 head in December 2006, up 86 percent from last December. Cumulative exports of heifers during 2006 were down 18 percent to 14,600 head compared to last year?s total of 17,800 head. ? Average live weight down 3 percent The average live weight of steers and heifers exported from Hawaii in December 2006 was 420 pounds, down 5 percent or 22 pounds from a year ago. The cumulative average live weight for 2006 was 426 pounds, down 3 percent from last year.

Click the link below for the full PDF article:

lvstk020807.pdf

USDA NASS Hawaii Field Office
http://www.nass.usda.gov/hi/
1421 South King Street
Honolulu, HI 96814-2512
Office: (808) 973-9588 / (800) 804-9514
Fax: (808) 973-2909

Maui Land & Pineapple Co.: Look Past the Pineapple — Seeking Alpha

Land and Pineapple Co. (MLP)? HUH? That’s what I said, too, when I stumbled across the company a few months ago. Who would want to own this thing? A pineapple company? I hate pineapples.

Then I dug some more. Not surprisingly, the company’s pineapple business is mediocre at best. The company also operates another subsidiary, Kapalua Land Company, which manages the company’s scenic Kapalua Resort community. As per consolidated results, the company is generally profitable (although erratic in its earnings) and boasts AOL founder Steve Case as a large shareholder. But that’s not why I’m writing this.
pineapples
It turns out the company currently owns around 27,500 acres (or 1.2 billion sq ft.) on the Hawaiian island of Maui. That’s a lot of land. And here’s the best part: all of that land is recorded at cost between – you’ll never believe it – 1911 and 1930! Just to remind you: Hawaii wasn’t even close to being a state around that time.

So what does that mean? How much is the land worth today? Well, it doesn’t take a genius to realize that land values in Hawaii have gone up at least a little bit in the past century. Unfortunately, the vast majority (around 22,500 acres) of the land is either mountainous, preserved, or used for agriculture, so it’s not [necessarily] easily salable or, for that matter, developable (if this use of “developable” is not a word, credit me for coining it).

Nonetheless, I’d quite precisely estimate the value of the land somewhere between a little and a whole lot (how’s that for perfection?), but still far more than its cost. Investors can also take solace in the fact that the company still owns an additional 9 miles of beachfront (read: prime) real estate, several PGA toured golf courses, a happening resort community, and who knows what else.

A very good post on the company and some valuation metrics can be found here if you scroll down, so I’ll save you from the technical discussion. The author, Clyde Milton, does as good a job as any in describing the company, and I highly recommend the reading (and the whole blog, for that matter).

Maui Land & Pineapple Co.: Look Past the Pineapple — Seeking Alpha

Hawaii Agricultural Labor

Hawaii?s agricultural hired work force totaled 7,000 during the October 8-14 2006 survey week, 3 percent more than a year ago, but unchanged from the previous survey week of July 9-15, 2006. Diversified agricultural workers accounted for 77 percent of all farm labor and at 5,400 workers, it was up 1 percent from July 2006. The sugarcane industry employed 650 farm workers (does not include mill workers) during the survey week, unchanged from July 2006. Farm workers in the pineapple industry decreased 5 percent from the previous quarter to 950 (does not include cannery workers).

Average wage rate up 6 percent

The average wage paid to all hired workers during the October survey period was a record high $12.47 an hour, 74 cents more than October 2005. The combined average wage for field and livestock workers also set a new record high at $10.69 an hour, 51 cents above a year ago.

Farms employing from 1 to 9 workers paid an average of $11.16 per hour for all hired workers, while the combined average wage for field and livestock workers was $9.78 an hour.

Full Report Here
http://www.nass.usda.gov/hi/speccrop/aglabor.pdf
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Hawaii’s ag-tourism valued at $33.9 million in 2003

NASS
Hawaii Agricultural Statistics
Fact finding for agriculture

HAWAII DEPARTMENT OF AGRICULTURE
U.S. DEPARTMENT OF AGRICULTURE
1428 S. KING STREET
HONOLULU, HI 96814-2512
(808) 973-9588
FAX: (808) 973-2909
picture of State

Hawaii Ag-Tourism Released: October 18, 2004

Hawaii’s ag-tourism valued at $33.9 million in 2003

The value of Hawaii’s ag-tourism related activities (see definition below) is pegged at $33.9 million for 2003, up 30 percent from the $26.0 million generated in 2000. There were 187 farms Statewide that had ag-tourism related income during 2003, a 48 percent increase from 2000 as more farmers in Hawaii have opened-up their operations to the public; exposing visitors to the farm experience. Interest in ag-tourism appears to be strong as an additional 145 farms either started ag-tourism activities in 2004, or planned to in the future.The distribution of ag-tourism throughout the State has become more concentrated during the past four years as Hawaii county now accounts for 48 percent of the farms with ag-tourism and 37 percent of the total value. Maui county accounted for 23 percent of the farms and 20 percent of the value. Honolulu county had 16 percent of the farms and 25 percent of the value while Kauai county accounted for the remaining 13 percent of the farms and saw a boost in value to 18 percent of the total.?


County Total farms Farms with
ag-tourism activity
Value of
ag-tourism
($1,000)
Farms intending
to conduct ag-tourism
activities in the future
2000 2003 2000 2003 2000 2003 2000 2003
Hawaii 3,300 3,300 60 89 8,875 12,562 47 65
Honolulu 900 900 19 31 7,777 8,586 15 23
Kauai 500 500 16 24 2,103 5,949 6 20
Maui 800 800 31 43 7,288 6,772 16 37
State 5,500 5,500 126 187 26,043 33,869 84 145

Ag-tourism is a commercial enterprise on a working farm conducted for the enjoyment, education, and/or active involvement of the visitor, generating supplemental income for the farm. Activities such as producing and selling products directly from the farm, operating a bed and breakfast, conducting educational farm tours, offering horseback riding, festivals, concerts, and many other on-farm activities qualify as ag-tourism.


Hawaii and Kauai counties show big gains
Compared to four years ago, the county of Hawaii increased the value of ag-tourism by 42 percent, the second largest gain among all counties. A 48 percent increase in the number of farms with ag-tourism activity contributed to Hawaii county’s rise in value. Honolulu county saw a 63 percent increase in farms with ag-tourism and an increase in value of 10 percent. Kauai county registered the largest percentage increase by nearly tripling its ag-tourism value to $5.9 million in 2003. Maui county registered the only decline in the State during this 4-year period as receipts from ag-tourism decreased from $7.3 million in 2000 to $6.8 million in 2003, a 7 percent decline.Large operations generate most of ag-tourism’s value
Farms of all sizes conducted ag-tourism activities during 2003. These ag-tourism farms ranged from those with total farm sales of less than $2,500 a year to those well over $1 million per year. Large operations ($250,000 or more in total annual farm sales), however, accounted for most of the dollar value of ag-tourism. The top 20 percent of all farms with ag-tourism generated 91 percent of the total revenue.?

Although only approximately 3 percent of all Hawaii’s farms engaged in ag-tourism during 2003, the 48 percent increase in the number of ag-tourism operations between 2000 and 2003 is evidence that many see this as an opportunity to supplement their income and manage the risks inherent in farming.


Total value of
all farm sales
Total number
of farms 1/
Number of farms
with ag-tourism
Value of
ag-tourism
($1,000)
Average value of
ag-tourism per farm
(Dollars)
Less than $2,500 1,402 49 44 898
$2,500 to $4,999 715 4 14 3,616
$5,000 to $9,999 914 15 108 7,182
$10,000 to $24,999 1,060 21 188 8,934
$25,000 to $49,999 506 22 416 18,891
$50,000 to $249,999 563 38 2,447 64,395
$250,000 to $499,999 105 7 1,298 185,429
$500,000 to $999,999 62 8 3,218 402,250
$1,000,000 or more 71 23 26,137 1,136,376
State Total 5,398 187 33,869 181,115

1/ 2002 Census of Agriculture.


Sale of farm products leading source of ag-tourism income
Revenue from ag-tourism, which includes many various activities, was broken down into several categories. On-farm sales direct to farm visitors was the leading category, with $13.5 million, followed by retail sales (products from other farms or souvenir items), outdoor recreation, accommodations (bed and breakfast, meeting rooms, etc.), education, entertainment, and others.


?

Item Type of ag-tourism activity Totals 3/
Outdoor recreation Educational tourism On-farm
sales
Retail
sales 1/
Accommo-
dations 2/
Entertain-
ment
Other
Farms ? ? ? ? ? ? ? ?
2000 28 30 83 29 27 8 8 126
2003 34 30 103 38 33 8 6 187
Value ($1,000) ? ? ? ? ? ? ? ?
2000 5,875 353 8,444 6,700 2,252 775 1,644 26,043
2003 5,019 1,177 13,479 9,083 2,490 1,061 1,560 33,869

1/ Products from other farms or souvenir items. 2/ Bed and breakfast, meeting rooms, etc. 3/ Unduplicated total number of farms.


Most ag-tourism operations plan to maintain or expand activities in the future
Seventy-nine percent of all ag-tourism operations in 2003 were planning to maintain or expand their operations in the future. Only 4 percent, or 8 farms, of the total indicated that they will discontinue or reduce their ag-tourism activities in the future. The 2003 Ag-tourism survey also showed that flower and/or nursery operations remained the most popular type of ag-tourism operation. Coffee and fruit farms were tied at a distant second.


?

Year Future ag-tourism plans Total
Expand ag-tourism activities Remain at
current level
Discontinue or reduce
ag-tourism activities
Uncertain
? Number of ag-tourism farms
2000 60 41 7 18 126
2003 61 86 8 32 187
Year Type of farm 1/ Total
Fruit Vegetable Coffee Macadamia
nut
Flower/ Nursery Livestock Other
? Number of ag-tourism farms
2000 12 8 25 5 35 30 11 126
2003 30 18 30 14 38 26 31 187

1/ A predominate commodity was designated for farms reporting more than one commodity.


Additional features of Hawaii’s 2003 ag-tourism industry


Busiest time of the year. . .slightly more than half, 51 percent, of the operations that reported ag- tourism activity in 2003 said that business was the same year round. Of the remaining responses, winter and summer were identified as the most significant peak periods, at 22 percent and 21 percent, respectively. Spring came in at 4 percent and fall at 2 percent.- Where do ag-tourism visitors come from?. . .mainland visitors constituted the highest percentage of ag-tourism visitors, at 53 percent, followed by Hawaii residents at 35 percent, and international visitors at 12 percent.?

Problems faced by ag-tourism operators. . .farmers were asked to rank problems or obstacles they faced in start-up or operation of ag-tourism activities. Funding was ranked as the number one problem, followed by conflicts/interference with on-going farm activities. Marketing was the third most common problem, and liability issues and insurance was fourth. Other problems ranking in order were zoning restrictions, labor, building permits, signage restrictions and community/cultural oppositions.

Point of sale…many operations received orders for products related to ag-tourism after the visitors returned home. Out of these, 74 percent of operations reported 0-25 percent of their sales from off-site orders, 21 percent of operations reported 26 to 50 percent, and 5 percent said that over 50 percent of their ag-tourism related sales came from off-site orders.


The Hawaii Agricultural Statistics office conducted a special survey of Hawaii’s farmers to obtain the results used in this report. We appreciate the cooperation of Hawaii’s agricultural producers who completed the survey questionnaire. A special note of thanks goes to the Agricultural Development Division of the Hawaii Department of Agriculture and the University of Hawaii’s College of Tropical Agriculture and Human Resources for their support on this project.


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