The Future of Hawaii’s commercial ‘Awa industry

STRATEGIES for saving Hawaii’s commercial kava industry

1) Promotion of Kava

  1. Put stories in the press about kava
  2. Participate in educational/tasting events, tell the kava story
  3. Hold annual kava festival

2) Increase public access to kava beverage

  1. Open more kava cafes- at least 6 in US (Honolulu, Hilo, Kona, Maui?, Eugene, OR, Baca Raton, FL
  2. Move into other food /beverage venues–cafes, Starbucks, Jamba juice, internet caf?
  3. Develop a Small business innovative research grant; for Kava beverage making machine because hand squeezing limits production, raises labor costs. Proposals have been submitted by AHA, Puu Hoku Ranch
  4. Develop a grant to develop a kava beverage that is shelf-stable product; (check with Lebot if he can share his formula particularly amylase enzyme use.

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